Grey Group has appointed Marcus Moshapalo as its new creative director. Moshapalo comes from an illustrious career as a director, creator and curator of youth culture.
Moshapalo started at FCB Global, where he worked on accounts such as Vodacom, Toyota Motor Corporation, Lexus, SC Johnson, SABC 1 and Tiger Brands. Other highlights include: FNB South Africa, McDonald’s, MTN Africa, Honda Motor Southern Africa and Unilever at DDB.
At TBWA\Worldwide, he worked on Standard Bank Group, Nissan Motor Corporation, Steers and some more Tiger Brands. In 2013, he joined Ogilvy Johannesburg, where he was creative lead on the 2014 ANC election campaign. He also did some work on Cell C, Hollard Insurance and DStv.
At M&C Saatchi Abel, he worked as a creative director on brands such as Nando’s South Africa, Windhoek, Tafel, Willards, Bakers, Nedbank and the South African Revenue Service (Sars).
At Grey Group, Moshapalo will lead the creative charge in the WPP #LIQUID team on Hunter’s Cider and Viceroy and promises to bring a blend of manic energy, keen insight and a deft craft hand to the mix.