Using strategic communications and a targeted media relations campaign, Tribeca Public Relations will publicise the GreenMatter Fellowship to attract the attention of future Fellows seeking to become leaders in their environmental field, as well as raising awareness of its results among potential funders.
GreenMatter, a network that focuses on unlocking South Africa’s environmental, social, and economic potential, appointed Tribeca Public Relations to raise the profile of its GreenMatter Fellowship, which offers a range of development opportunities for graduates and young professionals.
This follows Tribeca’s success in profiling GreenMatter’s Imvelisi Enviropreneurs programme earlier in 2021 – a bootcamp funded by the Department of Science and Innovation (DSI) and in partnership with the South African Young Water Professionals Network.
‘The GreenMatters Fellowship offers a full suite of leadership, personal and professional development programmes to increase capacity and provide essential workplace skills for workers in the environmental field,’ said Janavi da Silva, director of programmes at GreenMatter. ‘It teaches them how to succeed in the workplace, including important life skills like EQ, business etiquette and personal finances, among many others.’
‘We are proud to be entrusted with raising the profile of another GreenMatter initiative, as its long-term impact on the lives of its Fellows – and indeed on skills development in the environmental sector – is profound,’ said Nicola Tarr, business unit director at Tribeca Public Relations. ‘We look forward to supporting GreenMatter in amplifying the success of its various projects in the future.’
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