Greater Than Agency Expands Service Offering Beyond South Africa


South African full-service PR and Communications agency, Greater Than, has announced its sister company, GTi Communications. Based in Israel, GTi Communications will be servicing the European, Middle Eastern and African markets (EMEA).

Having insight and hands-on experience into the world of business, Owner and Managing Director, Galia Kerbel, who immigrated to Israel 3.5 years ago, saw a gap in the market that needed to be filled. ‘Over the years, Greater Than has established itself as the full-service PR and Communications partner of choice to some of the world’s leading brands and companies. With this proven track record, we’re excited to expand our integrated offering into new markets and contribute real business value to our clients through our strong global network, local expertise and commitment to delivering hard-hitting measurable results,’ commented Kerbel.

She continued, ‘A majority of brands structure their operations and marketing efforts according to international regions, of which a major one is EMEA. As we have the insights, capabilities and network to launch and grow our client’s brands within this viable market, this is a perfect opportunity for global brands. Together with Greater Than’s long standing in-country partner, Eclipse Communications, as well as additional like-minded, in-country partner agencies, we are able to offer an EMEA solution based on our widely spread expertise.’

The company will serve local brands wanting a reputable communications agency on-board to grow their business in Europe, the Middle East and Africa. ‘Since the mother-tongue in Israel is Hebrew and with our experience in the industry, we were perfectly positioned and skilled to create clear and effective messaging that makes an impact,’ commented Kerbel. GTi Communications will also service global brands looking for an in-country partner in Israel that offers Western service with local expertise.

‘Our differentiator is that we deliver service excellence as well as results. We are also able to bridge various gaps for our clients – mainly culture and language gaps.  We understand the intricate and critical nuances to deliver on-strategy and day-to-day implementation and opportunities.’