Thanks to a new partnership between Good Things Guy and Tractor Outdoor, the platform’s signature blend of hope and positivity will now be broadcast across BP and Sasol petrol stations nationwide. Tractor Outdoor has dedicated prime ad space across its Digilite digital screen network, covering over 165 screens in key metropolitan areas.
This rollout includes locations at BP and Sasol petrol stations, giving Good Things Guy a presence in major cities and towns nationally across all major metros.
The move builds on the long-standing partnership between Good Things Guy and Primedia Malls, where for over two years, inspiring stories have reached millions of South Africans every month via digital screens in shopping centres, and various other screens. Together, these partnerships now extend Good Things Guy’s reach to millions more viewers across the country’s busiest public spaces, from malls to forecourts, highways and beyond.
The initiative marks a bold step in spreading positivity through everyday touchpoints, helping to bring uplifting stories into the daily routines of South Africans on the move.
‘Partnering with Primedia Malls has been incredible. Our good news has been on their screens around the country for over two years now, reaching an audience of over 30 million people every single month,’ said Brent Lindeque, founder of Good Things Guy. ‘Never in my wildest dreams did I think that our news would be so accessible. And now, we’re building on that with our Tractor Outdoor partnership. While you’re filling up your fuel, or checking your tyres, or even popping into a convenience store at BP and Sasol garages around the country, you’ll be able to catch up with good things. Good news is literally all around us.’
For Tractor Outdoor, this partnership is about more than digital expansion — it’s about making an impact. ‘At Tractor, we believe advertising has the power to do more than promote brands – it can inspire, uplift, and bring communities together,’ said Ruchelle Mouton, Chief Marketing Officer at Glynt (Tractor Outdoor’s parent company). ‘Partnering with Good Things Guy was an easy decision because their mission to celebrate positivity and good news resonates deeply with our own values. By amplifying their stories on our Digilite network, we’re ensuring South Africans are reminded daily that there is always something good to celebrate.’
In a fast-paced world dominated by headlines of crisis and uncertainty, this collaboration between Good Things Guy and Tractor Outdoor represents a refreshing shift – turning ordinary ad spaces into moments of joy and connection.
TRACTOR OUTDOOR
www.tractoroutdoor.com
