Global Finder Africa is one of several entrepreneurship-focused initiatives run by The Room, a global community of top talent curated by the African Leadership Group. Correlate Digital and Manjaro Marketing have been appointed by Global Finder Africa – a new online platform that connects African tech entrepreneurs with investors, partners and talent – to handle all marketing aspects for the brand’s launch in Africa.
Manjaro Marketing will lead the marketing for Global Finder Africa’s soft launch, and Correlate Digital will handle the go-to-market digital media plan, paid media execution, data and analytics, and strategic advisory.
Chris Suzdak, Director of Entrepreneurship at The Room, affirms that when it came to appointing the right agencies for the job, both Manjaro Marketing and Correlate Digital came highly recommended based on their experience in the African tech industry. ‘When looking for marketing partners to promote the initial soft launch of our Global Finder Africa platform, we were looking for a team that could provide both strategic guidance and operational know-how to run an awareness and conversion campaign across multiple platforms where our audience spends their time, including LinkedIn, Google and Twitter. Manjaro Marketing and Correlate Digital ticked all of the boxes in that regard,’ said Suzdak.
Alex Wright, co-founder of Correlate Digital, stated that Correlate is an agency designed for ambitious brands searching for digital growth, and so there was a good fit with the Global Finder Africa team and their requirements. ‘Correlate is well versed in executing large-scale multimarket and audience campaigns across Africa with a focus on viability testing. We are excited to be working alongside Manjaro Marketing and being a part of taking the Global Finder Africa team’s vision to market, and we are looking forward to what’s to come,’ said Wright.
Jake Rubinstein, co-founder of Correlate Digital, says that Correlate and Manjaro have worked together on various projects over the years and have developed a strategic way of working to best achieve clients’ objectives. ‘We have a great chemistry with Heidi Patmore and the Manjaro team. Our models work in perfect synergy and we have a great working relationship, having delivered great work alongside them over the course of a few years. The team trusts us to do what we do best and that’s when we thrive. The Manjaro team are experienced professionals with deep expertise in the African startup space and combining their insight with our know-how is a powerful combination,’ Rubinstein noted.
Heidi Patmore, Managing Director of Manjaro Marketing, stated that the synergy between Manjaro’s expertise and Global Finder’s growth ambitions were a natural fit. ‘We believe the team at Global Finder Africa have a strong, clearly defined mission led by an exceptionally smart and motivated management team. Founder Fred Swaniker is an African visionary determined to transform the continent and harness the abundant opportunities that Africa presents. Fred has brought together top talent from around the world to The Room, which includes Global Finder Africa and tech training platform ALX.
‘The team are not only highly skilled and knowledgeable, but they have an exuberant passion for Africa that permeates their company culture and is reflected in everything they do. Manjaro Marketing’s vision and values are very much aligned with their passion and enthusiasm for Africa’s potential – they are everything we look for in a client. Global Finder Africa is building a platform that is set to grow exponentially in the next few years, sparking the connections that will drive Africa’s growth and success. This opportunity is very exciting and we hope our dedication to helping them meet their goals will be a catalyst for their success,’ Patmore concluded.
GLOBAL FINDER AFRICA
https://africa.globalfinder.org/
