Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards programme to recognise global excellence in craft and innovation in all forms of advertising and design. The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the ‘More Than Luck’ integrated campaign created by Goodby Silverstein and Partners (GS&P).
The campaign from GS&P plays into the truth around all the elements needed to win a coveted ADC Cube. The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colours of the ADC Cubes themselves, gold, silver, and bronze, and a look inspired by both Las Vegas and corner bodega scratcher tickets.
‘I know from personal experience that it takes more than a lucky shot to earn an ADC Cube,’ said Hanna Wittmark, Creative Director at GS&P and a juror at last year’s ADC 102nd show. ‘It requires sleepless nights, obsessive devotion to the details, and countless negotiations with clients to elevate the work to a level where it could even be considered by ADC judges. ‘More Than Luck’ pays tribute to the great work that will be featured, as well as everything the artists have invested in getting it made.’
One notable change for the ADC 103rd Annual Awards is that Best of Discipline honours will be awarded to brand-based work only. Entries for non-profit clients are no longer eligible.
This year will also mark the show’s first Best of Non-Profit award, presented for the top-scoring work from across all disciplines done for a non-profit client as voted by the entire jury. Best of Non-Profit will receive the same points as a Best of Discipline winner.
The ADC 103rd Annual Awards juries will be announced shortly. In-person judging takes place in March 2024, with finalists announced in May. Gold, Silver and Bronze Cube winners will be announced at the ADC 103rd Annual Awards ceremony during Creative Week 2024 in New York, taking place May 13-17.
ADC ANNUAL AWARDS
https://adcawards.org
