Gerety Awards is expanding for 2026 with Moments Cut, a new category created to honour campaigns that didn’t wait for permission: ideas that reacted with instinct, capturing culture in real time. Announced alongside the category debut is an early look at the 2026 Gerety Grand Jury.
The global panel of founders, chief creatives, brand and media decision-makers are shaping the standards for what creative leadership looks like today.
Introducing The Moments Cut — For The Work That Defined The ‘Now’
Open across all media, Moments Cut celebrates the work powered by instinct, timing, craft and a real point of view. For work that defines the moment. Creativity that captures the world as it happens. From the Football World Cup and Olympics to Super Bowl moments and the spontaneous brand reactions that turned trending conversations into cultural touchpoints, the Moments Cut celebrates work that moved fast, felt relevant, and connected instantly leaving a lasting mark.
What The 2026 Jurors Are Saying
‘The new ‘Moments Cut’ category shines a light on work that responds instantly to culture and meets today’s demand for authentic, real-time storytelling. In a world where moments can be fleeting, the skill to capture and amplify them creatively has never been more important. I’m really looking forward to seeing bold, honest pieces that seize the moment and turn trending conversations into lasting cultural touchpoints,’ said Brenda Khumalo, Founder, Lobengula Advertising, South Africa.
‘Fast is expected now. A real point of view is the cut. The work I want to reward reacts in a way that shifts the conversation and leaves a mark,’ said Renata Decoussau, LATAM Marketing Director, Adobe Brazil.
‘When creativity shows up with heart and speed, a passing moment becomes something that matters. That instinct keeps brands alive rather than watching from the sidelines. It’s about time we reward the teams who never miss,’ said Merlee Cruz Jayme, Chairmom and Founder, The Misfits Camp, Philippines.
As with every edition, Gerety continues to judge ideas from a powerful, creative and craft-led perspective, to continue elevating outstanding creativity worldwide across every discipline.
The 2026 Gerety Awards open for entries on January 5th, 2026.
For deadlines, category details, and the full Gerety Grand Jury list, visit geretyawards.com
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