Game South Africa has appointed The Odd Number as its new brand agency, and Ogilvy South Africa as its retail agency. This comes after an extensive procurement process which saw four major agencies shortlisted for the main business.
According to Game, all four were exceptional but two stood out the strongest in brand work and retail work respectively. ‘We are excited to work with these two dynamic agencies to reposition Game in the hearts and minds of the South African consumer,’ said Katherine Madley, Game brand and customer director.
