FrontSeat offers an interactive and engaging alternative to conventional online shopping experiences. At a live shopping event, a knowledgeable host or product expert introduces a diverse range of products or services. Virtual viewers can engage directly with the host, ask questions in real time, and make purchases on the spot.
How? The technology allows brands to add their product and/or interactive call-to-action overlays over the livestream, allowing viewers to click on, interact with, and add to cart within the video itself, without having to follow a link to start the purchase elsewhere. The live stream broadcasts are also available after the live broadcast and remain shoppable, so people who missed out on watching the show live can tune in afterwards. Although they can’t interact with the host, they can still watch the show and buy the products.
FrontSeat, a pioneering venture from the Nfinity Media Group in partnership with Live Shopping, is poised to unveil a series of interactive live shopping experiences across a diverse range of verticals, from Baby and DIY to Gaming, Consumer Tech, Home Appliances, Décor, and more.
FrontSeat operates through a seamless process of pre and post-show promotion, live show hosting. The company handles all marketing, transactions and audience engagement, leaving brands to focus solely on fulfilling orders. Brands looking to venture into live shopping can benefit from the shared costs with other show participants and the audience brought in by FrontSeat, making it an accessible route to market for businesses of all sizes.
Joy Des Fountain, CEO of Live Shopping, said: ‘FrontSeat isn’t just shopping; it’s a dynamic, educational, and entertaining experience. We’ve created a launch pad for brands to reap the benefits of live shopping by offering an economically viable solution to enter this promising market.’
FrontSeat’s live shopping shows provide an opportunity for brands to connect with their target audience. According to a 2022 HubSpot report, the demand for video content is increasing, with 54% of consumers saying they want to see more video content from the brands they support. Companies report live shopping conversion rates approaching 30%, up to ten times higher than in traditional e-commerce, along with 40% reduced return rates.
Live shopping events feature a curated selection of popular and brand new products, giving viewers an insider’s look at the latest trends and must-have items. Unique promotional offers and deals offer viewers incredible value and savings. Hosts and experts also educate viewers about products in an approachable and easy-going manner, making it easier for consumers to make informed purchasing decisions.
Viewers can ask questions, seek advice, and receive instant responses, and with the ability to make purchases directly from the live video, viewers can shop effortlessly without the need to navigate to a separate platform.
FRONTSEAT
https://frontseat.online
