Toyota South Africa Motors has appointed Flume as its specialist digital marketing agency from 1 April 2023. This follows a robust agency tender process for all advertising and digital marketing services for Toyota. In addition to the appointment of Flume as its digital marketing agency, Toyota has also announced that the marketing and advertising for the brand will be handled by Publicis Groupe Africa as of 1 April 2023.
Leon Theron, Senior Vice President Sales and Marketing for Toyota South Africa Motors said, ‘We cannot take away from the success we have enjoyed with FCB JHB during our 60-year partnership. Their passion for storytelling and unwavering dedication enabled them to capture the essence of our brand. Over the years, together, we have seen Toyota maintain its position as market leader for over 42 years, winning an array of awards along the way.’
‘With Publicis and Flume onboard, we are confident that with their distinct dynamic approach in their respective fields, they will be able to handle our business needs going into the future as our business model and processes evolve,’ concluded Theron.
‘We are looking forward to working with Toyota not only because it is an iconic brand, but because both Toyota and Flume share similar values and ethos in the way we work. The motor vehicle industry has a lot of players and we’re looking forward to creating online experiences that differentiate Toyota from their competitors and provide their customers with great user experiences,’ said Jacques Du Bruyn, Managing Director of Flume.
Flume first opened its doors in 2013 and over the years has expanded into a full-service digital marketing agency, integrating all aspects of digital marketing to provide best-in-class outcomes. With a staff complement of just over 100, headquartered out of Johannesburg and with offices in Cape Town and Europe, Flume currently serves a multitude of clients from around the world and in various regions.
FLUME
www.flume.co.za
