Flow Communications announces the addition of two new clients to its portfolio: the new national lottery operator, Sizekhaya, and the tourism group, Tourvest Destination Management.
The new business wins come as Flow celebrates its 21st anniversary and builds on its recognition as the best large PR agency in South Africa at the 2025 PRISM Awards, the industry’s top honours presented by the Public Relations Institute of South Africa.
‘We are delighted to welcome Sizekhaya and Tourvest Destination Management into the Flow fold. These wins speak to the kind of partnership-led work that Flow values most.
‘We work alongside our clients to understand their ambitions and challenges, and to deliver communications that are not only strategic, but genuinely impactful,’ said Tara Turkington, chief executive at Flow Communications.
Sizekhaya, the recently appointed national lottery operator, represents a significant and high-profile addition to Flow’s client base. The business plays a critical role in generating funding for community upliftment, sport and development initiatives through the National Lottery Distribution Trust Fund.
Flow’s role centres on strategic communications and reputation management as Sizekhaya delivers the lottery to the nation, including driving greater accessibility, increased participation and enhanced player experiences.
Historically operating in a business-to-business environment, Tourvest Destination Management is now expanding into the consumer space, offering bespoke, high-end travel experiences for affluent global travellers.
The group has appointed Flow to support the digital development of its newly launched consumer-facing brand, Your Africa. The agency’s remit involves developing and entrenching Tourvest Destination Management’s consumer proposition across digital platforms, including website development, content creation, social media and performance marketing.
‘This is a diverse and dynamic group of clients, each at an important point in their growth journey,’ Turkington said. ‘Across each of these businesses, our focus is simple: to work closely with our clients and deliver communication that has real impact.’
The new client wins underscore Flow’s continued momentum and its ability to attract organisations seeking a collaborative, insight-driven communications partner.
FLOW COMMUNICATIONS
www.flowsa.com
