Each year, the Effie Awards are presented to the most effective marketing communications cases – cases that have delivered superior results in meeting or surpassing the objectives they were designed to achieve.
The most effective marketing communications campaigns of the past year were announced on 14 October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton. The awards honour the most significant achievement in advertising and marketing communications that contribute to a brand’s success: effectiveness.
‘The Association for Communication and Advertising (ACA) partnered with Effie Worldwide to host the South African edition of the highly respected Effie Awards Programme. This first edition of the Effie Awards South Africa has once more brought to the fore the level to which our profession punches above its weight, and reassures clients that as an industry, we not only partner, but deliver on business objectives,’ said ACA CEO, Mathe Okaba. Effie awards those campaigns that contribute to brand success across more than 20 Product/Service and Specialty categories.
The full list of the 2021 Effie Awards South Africa winners is as follows:
EFFIE AWARDS SA
effieawards.co.za
