Known internationally as the ‘go-to financial and business guru’, and ‘finance director gun for hire’, Australian-based international finance guru to the creatives, Kathryn Williams, has been working in marketing and communications for more than 30 years. Williams has been announced as a speaker at the 2022 Nedbank IMC.
On 29 July at the 2022 Nedbank IMC, Williams’ entertaining and innovative approach to finance in creative industries will offer a mix of insight, advice and practical tools in a topic entitled, ‘How much are your ideas really worth? The relevance of return of investment, revenue and your internet protocol’.
‘While marketers and creatives rely on a combination of their persuasive powers and internal metrics to show the benefit of planned campaigns,’ explained Williams, ‘there are challenges when having to place a reliable financial value to the creative work.’
With a conference theme of ‘Relevance. Unpacked and interrogated’, Kathryn’s contribution to the 2022 Nedbank IMC is on the money. Nedbank IMC Chief Executive Officer, Dale Hefer, said Williams has a depth of expertise in an area that is often not interrogated deeply enough. ‘At this year’s conference, we’ll be getting down to the nuts and bolts of our discipline, and Williams is one of those sterling speakers that will show us how.’
As a taster of what’s in store, the Nedbank IMC, in partnership with Williams’ consulting firm, KMint, will offer a discount coupon (IMC2022KMintIgnition) to the first webinar of her 2022 webinar series. On Friday, 25 February 2022, the webinar will cover asset creation and revenue generation, and will explore topics such as buyer psychology and outcomes-based compensation models. To find out more about the webinar, click here.
The virtual Nedbank IMC 2022 tickets at R1 999 (excl VAT). Group discounts are available. Book now. Nedbank IMC 2022 bursaries are available here. Modern Marketing is a proud media partner of Nedbank IMC.