Feed That Bird Communication Consultants (Pty) Ltd has secured the Lion Roars Hotels & Lodges marketing account. The partnership sees Feed That Bird entrusted with the full marketing function of the Lion Roars portfolio, spanning digital strategy, social media management, public relations, influencer engagement, design, and content creation.
Feed That Bird will be taking on full marketing responsibilities for the group’s collection of boutique hotels, game lodges, and restaurants across South Africa.
‘We are thrilled to partner with Lion Roars. Not only is it a dynamic portfolio, but the company culture – defined by its can-do spirit, commitment to exceeding expectations, and emphasis on positivity and kindness – aligns strongly with our own values at Feed That Bird,’ said Jeanri-Tine van Zyl, Founder and Director of Feed That Bird. ‘From a marketing perspective, it is especially exciting to partner with a group that allows us to tell such an extensive story: whether it’s experiencing the bustling heart of Cape Town, sipping wine in the Winelands, exploring the unspoilt beauty of the Garden Route, or going on a game drive – Lion Roars has it all.’
Feed That Bird is uniquely positioned to serve the brand in its multiple locations, with its teams based in both Cape Town and George. ‘Beyond this, we are looking forward to introducing our long-standing media and hospitality relationships to Lion Roars, and to engage in authentic storytelling that resonates with travellers,’ said Van Zyl.
Vincent Bouwer, Chief Revenue Officer at Lion Roars, said: ‘As a family-owned group, we were looking for an agency that could relate to our values, offer personalised service, and truly embody the spirit of partnership. Feed That Bird, with its nimble approach and energetic mindset, stood out among full-service agencies. We are excited to welcome the team into the Lion Roars pride and to share our story with visitors both locally and abroad.’
Feed That Bird, celebrating its 10th year in business, values creative storytelling and authentic brand narratives and has worked with numerous established brands in the wine, spirits, lifestyle and corporate sectors. The Lion Roars account marks an exciting step in expanding the agency’s footprint within the travel and tourism space, aligning seamlessly with its lifestyle-driven portfolio.
The partnership officially commenced in August 2025, with a comprehensive marketing rollout already underway under the creative banner: ‘Live Lion Hearted’. This campaign will highlight Lion Roars’ signature warmth, curated guest experiences, and world-class destinations, while building deeper digital engagement with both new and loyal audiences.
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