FCB Joburg and HelloFCB+ placed in the top 10 on Kantar’s best loved ads for Q1 and Q2 of 2021. FCB Joburg maintains its position as the most awarded agency in the history of Kantar.
The group featured on the top 10 list with three ads in Q1, with FCB Joburg and Coca Cola’s Uplift Internet Cafe campaign placing top of the list for the most loved ads in Q2. FCB Group’s performance during Q1 and Q2 bodes well for Q3 and Q4, and the annual 20 most liked ads for 2021 coming up in the early part of next year.
These accolades further reflect on the consistency of the quality of work over time. This has been successful in bringing the consumer closer to the brand by building work that connects with the consumer personally and reminding them of the significant role the brands play in their lives whilst invoking a personal connection. It is this formula that is responsible for FCB’s success in this award, which is a result of scientific measurement by Kantar.
‘To us as a business, developing historic moments that create deep connections between consumers and clients is innate. Our philosophy of building South Africa’s most loved brands is taken very seriously. This is echoed by the sentiment carried through the campaign work on Toyota’s Corolla robots – Hatch and Debonairs Pizza on the triple, all of which have connected with the South African consumer through times of disconnectedness. This is something that enables us to deliver business results for our clients,’ said Thabang Skwambane, Group Managing Director of FCB Joburg.
It’s been two years since FCB Cape Town and Hellocomputer Cape Town merged to form HelloFCB+, ‘The Human Connections Agency’. ‘Our process centres around the use of data, technology and insights, ensuring that meaningful connections are formed between our clients and their audience, from the moment they first engage with a brand, all the way through to conversion and retention. It’s an approach that has stood us in good stead during one of the most challenging times our industry has ever had to face,’ said Danielle Sneiders, Managing Director, HelloFCB+.
‘Clients’ needs have shifted and evolved. Timelines have become shorter and budgets have become tighter, making it critical that ideas work harder and are more effective than ever before. It’s why helping clients empathise with their audience is central to everything we do at HelloFCB+. The ‘Together. Its where we belong’ campaign for Albany is just another example of why empathy is such a vital ingredient for making genuine human connections,’ said Mike Barnwell, Chief Creative Officer of HelloFCB+.
HelloFCB+, is already proving itself to be a disruptor in the space, ranking third at the Pendoring awards and having a strong showing at this year’s Bookmarks. This, along with a host of business wins and significant organic growth, showing that it is creating waves along with its rapidly growing reputation in the industry.
‘I’m really proud to be part of an agency that passionately lives out its purpose. Building the most loved brands is the reason we all get up in the morning, and to do that, we have to bring consumers into the conversation. What we do means nothing unless it moves them to action, whether this be through sales, sharing and talking about our work, or even voting for the brands we work on. I absolutely love it when that happens, and it encourages us to keep building South Africa’s most loved brands for generations to come,’ said Tseliso Rangaka, Group Chief Creative Officer at Hello Joburg.
FCB JOBURG
https://www.fcb.co.za
