Tumiso Masoha brings over two decades of expertise in marketing, communications, and business development. He has a proven track record of reshaping brand-agency relationships, revitalising underperforming business units, and delivering measurable client success.
This strategic leadership move underscores the FCB Africa’s commitment to facilitating world-class client success, driving business impact, and staying ahead in an evolving advertising landscape.
Masoha’s deep industry experience spans Financial Services, Professional Services, IT and Telecoms and FMCG, with a strong portfolio of both B2B and B2C clients, including FirstRand Group, Onafriq, Nedbank, TransUnion, Discovery, MTN, Old Mutual, MiWay, Unilever, and Tiger Brands.
‘Masoha’s ability to build strong partnerships and drive sustainable growth makes him an invaluable addition to our executive team,’ said Reagen Kok, MD of FCB Africa. ‘His leadership will be instrumental in elevating our client-first approach and ensuring we continue to deliver impactful and business-driving creative solutions.’
Over the past decade, Masoha has played a pivotal role in agency executive leadership, leading business optimisation, next-generation talent development, and performance turnaround projects. He is widely recognised for enhancing client Net Promoter Scores (NPS), improving ROI, and fostering diversity and inclusion in the industry.
Beyond the boardroom, Masoha is a respected thought leader, frequently sharing insights on marketing, leadership, and business transformation through industry forums, media appearances, and professional coaching.
‘I am thrilled to join FCB Africa at such a transformative time,’ said Masoha. ‘This agency has a legacy of creative excellence, and I look forward to working with this exceptional team to drive even greater impact for our clients and redefine the future of brand engagement.’
FCB AFRICA
https://www.fcb.co.za
