FCB Africa and Hyundai South Africa are thrilled to announce a new partnership, with FCB Africa as lead creative agency. This partnership marks a significant milestone in both companies’ journey towards brand growth and market leadership.
Following the highly contested multi-agency pitch process, coordinated by IAS Pitch consultancy, Hyundai South Africa selected FCB Africa as the winning lead creative agency that will work with the brand to reclaim its place as a leader in the automotive industry.
Katleho Mahapa, Marketing Director, Hyundai South Africa, said, ‘Hyundai is at a pivotal stage in its brand lifecycle, and we are delighted to align with an agency renowned for building iconic brands. I am confident that this partnership will help us realise our ambitions and achieve our vision for the brand.’
Leading the way with over 60 years’ experience in the automotive industry, the agency brings a wealth of category expertise and a strong track record of delivering truly impactful campaigns that resonate with South African audiences.
‘I am so excited about our partnership with Hyundai South Africa. Hyundai’s innovative approach and market-leading ambition, along with our team’s extensive experience in the category, makes this partnership a perfect match,’ said Reagen Kok, Managing Director of FCB Africa.
Kok added, ‘We applied an innovative commercial model that indicates both of our deep desire to achieving great success together and continuing to push the boundaries of creativity and agency-client collaboration.’
FCB AFRICA
https://www.fcb.co.za
