EXAH and Lucky Beard have announced an innovative partnership to revolutionise marketing and customer engagements. This strategic collaboration aims to disrupt and reshape the landscape of business strategy, customer engagement, and data-driven decision-making by addressing the industry’s challenges of accountability, data utilisation, and delivering real business value.
Today, too many businesses still rely on vanity metrics like email opens, public relations hits and impressions to measure the effectiveness of their marketing efforts. While tracking them can offer some insights, it would be more effective to measure them against more meaningful KPIs that directly influence the company’s bottom line.
Mark Schefermann, Co-founder and Chief Strategy Officer at Lucky Beard, believes there is an opportunity to help clients move away from the traditional agency-client service relationship that often lacks a clear, tangible link to measurable business impact and to instead work at developing long-term, sustainable partnerships where success is measured by the real impact on a client’s business.
‘We’re genuinely enthusiastic about the chance to provide our clients with a holistic, end-to-end solution that not only amps up accountability but also turbocharges operational efficiency. What we love about Salesforce Marketing Cloud is that it lets our clients personalise their messaging and marketing collateral on a grand scale. This helps us offer them a tremendous opportunity to get a real edge over the competition,’ said Schefermann.
Juan Venter, solution architect at EXAH and Salesforce Marketing Cloud specialist, is enthusiastic about the opportunities that this customer-centric approach can unlock for their clients.
‘Conversion rate optimisation is the way of the future. By empowering our clients with the strategies and tools that link their client engagements to financially relevant outcomes, we can help them be more effective, turning more leads into customers without the need to increase advertising budgets or acquire more leads. Lucky Beard employs unique strategies to help clients get the right people into the sales funnel and EXAH is exceptionally good at plugging any leaks in the funnel and grasping what’s required to improve operational efficiency. This is no small feat, but by uniting, we are in a unique position to guide businesses in a transformative journey throughout the entire client lifecycle, from building brand awareness and fostering engagement to facilitating evaluation, driving purchases, delivering exceptional service, and nurturing long-lasting loyalty. This ensures ROI grows throughout the customer’s journey, not just during the initial implementation,’ said Venter.
Gareth Collins, recently appointed CEO of Lucky Beard’s Communications Agency offering, said of the partnership: ‘We are incredibly excited about our partnership with EXAH and it is emblematic of the progressive approach we are building here at Lucky Beard. By combining our respective skill sets, we are now able to build brands, stimulate demand and lead generation, maximise conversion effectiveness and crucially build lifetime customer value. It is this kind of end-to-end data led solution we believe clients are looking for. Together with EXAH we are uniquely placed to deliver this.’
EXAH
www.exah.co.za
LUCKY BEARD
www.luckybeard.com
