As the show Created for Creatives, London International Awards, known as LIA, is one of five global shows included in the WARC Creative 100, the Drum World Creative Rankings, ADC Germany, Indikat, Campaign Brief Rankings, as well as, many other global and regional lists that independently and impartially rank creative excellence.
‘Winning awards is where the magic happens in gaining more value for your work. It’s the gateway to greater creativity, more personal and business opportunities. As it has been said, ‘…to be a winner you must plan to win, prepare to win and expect to win.’ And we are here to help you do that,’ said Christina Shaw, VP Awards Director.
This year, LIA has added six new categories, increasing your chances of showcasing your work on the global stage.
New For 2026:
Sports: Recognises work that celebrates original, impactful and culturally aware work inspired by sport. Creativity that harnesses the power of sport and sportspeople to connect with audiences, work that harnesses the power of creativity, that captures the drama, emotion and unity of sports to drive both brand and cultural impact.
Gaming: The creative use of video games and gamified interactive media for desktop, mobile, web, virtual or web 3.0 platforms to create branded experiences.
Cultural Catalyst: Recognises creativity that sparks significant cultural impact. Work that is relevant, sparks conversations, sets trends and integrates itself into the cultural conversation. This new category is inextricably linked to culture and transforms marketing into unique content.
Entertainment and Content: Honours storytelling that leverages entertainment to market a brand, product, or service. This category moves far beyond traditional marketing and into genuine engagement awarding work that captivates audiences in ways indistinguishable from entertainment alone. Leveraging ecosystems like film, television, gaming, mobile and live events.
Business Transformation: Recognises that creativity does not just live within campaigns. It now plays an influential role in the enduring transformation of business including their operations, services, products, internal and customer experiences. This medium doesn’t just recognise work that promotes solutions to customers. It recognises the solutions themselves.
Democracy and Human Rights: Recognises creative work that actively promotes and strengthens Democratic and Human Rights values around the world. Honours communications and ideas that inspire people to care about human rights, free expression, fair representation, accountability and the essential freedoms that allow democracy to thrive and human rights to be protected. Rather than simply illustrating these principles, the work should motivate audiences to protect and advance them, whether it is at a local, national, continental or global level. This award has support, but no operational role from the European Parliament to amplify the promotion of human rights and democracy. No work for political parties or political candidates will be eligible for submission.
The winners of LIA redefine the standard of creativity every year. Winning a winged LIA statue has opened doors and earned winners worldwide accolades and recognition. It sets you apart from your peers.
LIA will accept work first released: 1st July 2025 through 31st August 2026. LIA is now accepting entries at a 35% entry discount.
Onsite judging will be held from 25th September through 3rd October 2026 at Encore @ Wynn Las Vegas. Winners and finalists will be announced 28th September through 5th October, 2026.
LONDON INTERNATIONAL AWARDS
https://www.liaawards.com/
