As the only award that covers all of Africa and The Middle East that informs the global WARC rankings, The Loeries has a diverse range of categories including film, radio and print as well as areas such as digital, design, media innovation, B2B creativity, PR and media communications, social impact campaign and service design. The Loeries, the premiere awards for brand communications and creativity in Africa and the Middle East, has opened entries for 2025. Modern Marketing is a proud media partner.
Brands, agencies, creative professionals, and production companies, are invited to submit their work across a wide range of categories that recognise excellence in advertising, marketing, design, and digital innovation.
New categories have been introduced to reflect the evolving landscape of the brand communications industry, including Comedic Impact, and New Launch Campaign. The Marketing Impact Award is also a new special award that has been launched to recognise the partnership between a an individual marketer and their agency partners.
‘The Loeries exists to recognise, reward, inspire and foster creative excellence in the brand communications industry,’ explained Loeries CEO, Preetesh Sewraj. ‘The awards are the process that we use to show the industry who are the people and companies that are truly impacting nearly two- billion consumers across Africa and the Middle East with the information that they need to navigate a complex purchasing environment.’
The Loeries continues its mission to highlight and reward outstanding work from across the brand communications industry. Entries will be evaluated by a diverse panel of jurors from across Africa and The Middle East led by International Jury Presidents, who will assess submissions based on innovation, execution and relevance.
The closing date for early bird entries is April 25 with standard entries closing on June 1. Work that was commercially flighted or published to a substantial audience from 1 July 2024 to 30 June 2025 is eligible to enter. Participants can submit their entries via the official Loeries entry portal. Detailed guidelines, entry forms, and category descriptions are available here.
THE LOERIES
https://www.loeries.com
