Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries. Campaigns that ran from 1 February 2023 to 31 January 2024 are eligible to enter, with the submission of cases via the entry portal taking place from 3 April to 6 June 2024. This provides a substantial timeframe within which entrants are able to submit their campaigns and demonstrate the impact of their marketing initiatives.
Effie South Africa invites agencies, clients, media partners, and start-ups to showcase their strategic and creative marketing prowess. The programme, part of the global Effie community, stands as a testament to the local industry’s commitment to delivering effective campaigns. Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness.
To be considered for an Effie, cases must state clear objectives and offer proof of having met or exceeded them. Judging procedures are based on objective evidence of performance against goals. Winners and finalists in the Effie Awards South Africa 2024 will not only receive accolades but will also earn points towards the globally recognised Effie Index. This global recognition reinforces the impact of South African campaigns on the international stage, highlighting the country’s position as a force in marketing effectiveness.
Entry Dates And Deadlines:
Early Bird Entries: 3 April 2024 – 2 May 2024.
On-time Entries: 3 May 2024 – 16 May 2024
Last Minute Entries: 17 May 2024 – 30 May 2024
Agency and Client partner teams are encouraged to take advantage of the Early Bird period and submit their entries promptly. Acceptance of entries via the Effie Awards South Africa online entry portal will close strictly at midnight on Thursday 30 May 2024.
Gillian Rightford, ACA Interim Executive Director, remarked, ‘The Effie Awards South Africa is not just a celebration or awards show: it’s a collective celebration of industry excellence, collaboration, and innovation. This programme is testament to the industry’s unwavering dedication to delivering effective campaigns that make a difference for brands. It’s a showcase of our industry’s true value.’
As has been the case in the past, entrants can anticipate over 70 categories across two groups, namely Products and Services and Speciality Categories, providing a comprehensive range to showcase various aspects of marketing effectiveness.
The Effie team recommends entrants familiarise themselves with all entry documents before diving into the online submission process. To assist in this regard, two online Effie Entry Workshops will be held on 6 March 2024, allowing for entrants to select the most suitable time. The first session will take place from 11h00-12h00, with the second on the same day from 15h00-16h00. To register your interest in attending, please send email melanie@acasa.co.za.
Rightford concluded, ‘As we launch the 2024 programme, we invite the industry to join us in showcasing the transformative power of effective marketing. Let’s raise the bar, celebrate our successes, and continue to make a lasting impact in the world of marketing effectiveness. The Effie Awards South Africa programme continues to set the standard for excellence, and each entry contributes to the industry’s collective success.’
EFFIE AWARDS SOUTH AFRICA
www.effieawards.co.za
