Jury Chair, Mpume Ngobese, noted that the impressively high number of cases and extensive list of categories entered into for the first Effies in South Africa bears testament to the reputation of the globally recognised Effie Awards programme. Additionally, it highlights the resilience and focus of the local industry, in spite of what has at best, been a very difficult year or two.
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa, has announced that 38 finalists have made it through the first round of judging. A total of 106 entries across 47 categories were adjudicated by a highly experienced and distinguished jury representing the marketing, communications and advertising sector.
Drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing, the jury has been tasked with Awarding Ideas that Work® and will reconvene in September to adjudicate the shortlist. Winners will be selected at the end of the second round of judging and announced at the Effie Awards Gala event to be held in October.
‘When we consider the rather turbulent and uncertain times we have experienced since the onset of the pandemic, the desire and willingness to participate in this first Effie Awards has been a revelation. The quality of submissions was exceptional and posed a real challenge to the jury as they sifted through the remarkably creative and effective work that was presented. We look forward to uncovering the most effective campaigns in the next round of judging and to celebrating our first Effie Awards winners,’ commented Ngobese.
The full list of finalists is as follows:
The Effie Awards South Africa is organised by the ACA with Presenting Partner Sponsor Provantage Media Group, and sponsors, Nedbank, Sanlam and Vodacom.
EFFIE AWARDS SA
effieawards.co.za
