Edgars Appoints Moving Tactics As In-Store Digital Signage And Media Partner


The concept of creating entertainment through shopping and socialising is enhanced and supported by Moving Tactics’ digital signage installation that includes Point of Sale signage, pillar screens, touch screen kiosks, convergence area screens, in-store music and large-impact staggered video walls that accompany the customer on their journey through the store.

Edgars appointed Moving Tactics as its in-store digital signage and media partner for its new ‘open experience’ retail concept, as revealed at its recent flagship store opening at Fourways Mall in Johannesburg. 

The new 8000sqm Edgars Fourways Mall store has been upgraded with over 65 screens in various sections of the store, including unique screen placement at Point of Sale. The Point of Sale screen content is synchronised to the nanosecond to create seamless flow over a staggered six-screen video wall solution that captivates the customer.

To complement the captivating visual display, Moving Tactics has also installed a five-zone Digital Audio Solution across Ladieswear and Cosmetics, Menswear, Kidswear, Spa and Café. The Audio solution has been professionally designed so that there is no audio interference between departments, creating an uplifting shopping experience for the Edgars customer.

‘As part of the Customer Audio and Visual Journey, we are also testing various interactive digital solutions such as Digital Mannequins to allow customers to visualise the current fashion trends and Kids’ Digital Gaming tables in the Kids department to keep them entertained during shopping expeditions,’ said Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics.