Eclipse Communications is the appointed agency to manage the Public Relations account of Nando’s. The scope of work includes landing key messages outlined in its marketing priorities calendar, leveraging sponsorship and events, campaign communications, product and new and refurbished restaurant launches, reputation management and creative PR-led ideas and campaigns.
The Nando’s win is a high watermark for the agency, which boasts an impressive track record spanning over 20 years, along with a wealth of experience in managing various corporate, arts and entertainment and consumer and lifestyle clients.
‘The pitch process was highly competitive and rigorous, with multiple stages and testing scenarios. However, we had great conviction in the creative concepts and value-based solutions that we proposed and are so pleased that this was recognised by the Nando’s team,’ explained Eclipse Communications Managing Partner and Africa Lead, Cheryl Reddy.
Nando’s GM Marketing for Brand Strategy and Communication, Justine Cullinan, said, ‘As a much-loved and deeply recognisable brand in the South African landscape, we take great care in selecting our agency partners. We certainly take the role of PR very seriously in developing our brand communications. We were looking for an agency willing to continually push the envelope for Nando’s and a partner that understands the importance of big and small ideas, enabling Nando’s to add value to the lives of our consumers and South Africans in general.’
This announcement coincides with a recently published survey by Scopen Marketer Scope, which interviewed numerous creative and media professionals. The survey results listed Nando’s as the best company that agency professionals would like to work with, and the brand was specified by the majority as their 2021 Brand of the Year.
Reflecting on what bringing Nando’s onboard means for Eclipse Communications and its future, Reddy said, ‘This is an exciting time for our agency and we are determined to use the momentum generated by this win to continue establishing Eclipse Communications as a premier full-services agency in across Africa and further afield.’
‘While we are all certainly enthused about securing this new business, we are also clear-minded about the work that lies ahead. Through leveraging our adaptive team, along with their collective institutional knowledge, we will look to guide Nando’s growth and execute our vision for our newest client.’
ECLIPSE COMMUNICATIONS
www.eclipsecomms.com
