DUKE Group Wins Gold Award For Best Influencer Marketing Campaign


The New Generation Social and Digital Media Awards were founded in 2012, and over the past years have become South Africa’s premier digital media awards platform that celebrate talent and acknowledge measurable results across a wide range of award categories.

The DUKE Group have won a Gold New Generation Social and Digital Media Award for Best Influencer Marketing Campaign by an agency for the recently launched One Plus smartphone.

Wayne Naidoo, CEO of the DUKE Group said, ‘We’re very pleased at our strong showing, and this significant industry recognition of the successful integration of our creative, PR and digital agencies. We love the results criteria of the New Gen Awards as it speaks directly to our ethos of working end-to-end across a campaign to support our clients in achieving their actual business objectives. As the virtual nature of this year’s awards ceremony attests, this is an extremely trying time for business in South Africa, and the DUKE Group has proven its resilience and agility in pivoting through the pandemic to add real value to our clients.’ 

The Group comprises of three unique owner-managed entities: creative agency DUKE; digital media specialist, Mark 1, and Public and Influencer Relations Consultancy, Positive Dialogue. Positive Dialogue founder and Managing Director, Tracy Jones said, ‘As part of the DUKE Group, we have pushed boundaries and it is fantastic to see this recognised by the industry. From a PR perspective, Positive Dialogue is deeply committed to advancing new age PR and influencer marketing. We cut through the confusion of what it actually is and how best to do it so that our campaigns drive tangible business results for our clients.’

Daan Du Toit, Mark1 Managing Director said, ‘I think our strength is the integration we have achieved in the DUKE Group. Our winnings prove the benefits to clients who really need seamless, on-message, omni-channel campaigns to reach consumers and deliver real-life value to them through brand engagement. It is an honour to receive these accolades.’