The campaign for the new DStv Explora Ultra sees Siya Kolisi assembling an Ocean’s Eleven-style squad in the television and film industry, and sports fraternity. The campaign was shot in Cape Town.
Big names in the key TV commercial (TVC) include:
● Chef Siba Mtongana.
● Iconic South African actress Michelle Botes.
● Brad Binder, SA motor GP racer.
● Ian Wright, TV personality and former professional footballer.
In a second iteration of the campaign, Kolisi summons a constellation of international stars – this time from streaming service Netflix – reflecting the diverse content that will be available through the Explora Ultra decoder. In this version, characters from iconic shows Stranger Things, Queen Sono, Money Heist and Spenser Confidential are called to the mission. The commercial is being flighted on various platforms, including across DStv’s platforms.
‘Kolisi is a metaphor for the new super sleek, modern DStv Explora Ultra and his legion of stars represents DStv assembling the very best of content it has to offer,’ said Thabisa Mkhwanazi, DStv Executive Head of Marketing.
