Hoorah Digital has welcomed Distell’s premium Cruz Vodka to its portfolio of brands. Hoorah Digital has been the agency of choice since 2019 for Distell’s premium whisky brand, Bains.
‘It’s exciting to be the agency commissioned to produce brand awareness for the luxury vodka that is internationally renowned for its world class taste. Cruz Vodka is already a favourite amongst fashionists and celebrities through its partnership with SA Fashion Week. We are excited to build more immersive experiences that will give consumers access to a world of luxury and influence,’ mentioned Hoorah Digital’s CEO Shaune Jordaan.
‘Cruz Vodka is up, and we’re not planning on ending this odyssey into the world of premium vodka, this is why we’ve appointed Hoorah as our incumbent agency. We are united by the desire to re-write the rules, to inspire, to experiment and to invent,’ added Maisha Mamabolo, Distell’s Cruz Vodka Brand Manager.
Hoorah Digital client service director, Anine de Wet, explained, ‘We are excited to welcome Cruz Vodka to our growing brands portfolio and launching it in the world of luxury inspired by the New York provenance alongside a power brand team. We just love being able to have clients back in our offices and creating ad magic together.’
HOORAH DIGITAL
www.hoorahdigital.com
