Travel benefits are among the most popular offerings from Discovery Bank. To make these benefits unmissable, they tapped into the global CGI trend, creating an extraordinary scene to bring the travel benefit to life and capture the imagination of audiences on social media platforms.
Grant Jacobsen from Affective, said, ‘There are many incredible benefits inside a Discovery Bank card. Showing this goodness inside the Discovery Bank card, we took it to the next level by having an actual plane fly out of the Purple Discovery Bank card, on the side of the iconic Discovery building in Sandton. In the attention economy, anything that ‘stops the scroll’ is priceless.’
By blending the shot-on-a-phone aesthetic of social media with CGI-visuals, he believes it’s possible to disrupt social media norms. Like in the Discovery Bank campaign, an ordinary shot of a building suddenly transforms as it opens, and a plane takes off.
‘This striking visual would have been nearly impossible to achieve – let alone afford – just a decade ago. Advancements in CGI technology have made concepts of this scale more accessible, enabling brands to execute ideas that push creative boundaries. We had to overcome a few challenges like ensuring the plane felt authentic and synchronising its movement, as well as the blending of shadows and reflections, which required careful coordination. We learnt that early testing and pre-visualisation were invaluable,’ said Jacobsen.
Advantages Of CGI In Marketing
– Visual: with CGI, it’s possible to create highly engaging and visually stunning content that captures attention.
– Cost: CGI can be more cost-effective than traditional methods while maintaining high-quality visuals.
– Flexibility: CGI opens creative possibilities to experiment with innovative concepts.
Consistency: With CGI, it’s possible to maintain consistent visual standards and align with the brand message.
– Experiences: CGI has many uses, like creating interactive experiences, like virtual showrooms, which can boost engagement.
– Integration: CGI content can be adapted for various platforms, including social media, websites, and digital advertising to reach a broader audience.
By using CGI, Discovery Bank has not only showcased their travel benefits in a visually captivating manner, but also reinforced the moments of delight clients experience. This highlights the potential CGI offers to create more engaging, resonant content.
DISCOVERY
https://www.discovery.co.za/
