Digitas Liquorice Appoints New Executive Creative Director

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Digitas Liquorice Appoints New Executive Creative Director
Luke Apteker, Digitas Liquorice's new executive creative director.

Over many years, Luke Apteker has built up a reel of award-winning work including Red Bull music documentaries, Adidas street culture content and Mercedes Benz commercials.

One of his most recent accolades includes a first-place award at the 8th Annual Adventure Film Challenge for his lockdown inspired ‘Bring It’ film, which is a zany hybrid of pizza delivery and downhill mountain bikes. He also recently led a successful international campaign for Bolt, collaborating with Seedballs Kenya, to drive towards carbon neutrality through planting trees.

Digitas Liquorice has welcomed Apteker to the team as their new Executive Creative Director. Apteker brings to the table a wealth of experience and expertise, having worked for big-hitter brands like Red Bull Media House and Snapchat.

‘Apteker’s fine-tuned creative eye, sharpened from years of creative excellence and a fond curiosity for the unfamiliar, makes him the perfect fit for us,’ said Carla Worth, Managing Director of Digitas Liquorice, ‘And Luke’s eccentricity and proclivity for stellar storytelling sets him apart from the rest. Together, we hope to redefine the ‘magic and meaning’ behind our collective story, allowing our people and clients to dream big again.’

When Apteker isn’t sporting his creative hat, he finds himself touring through Africa by motorcycle, bike packing to Afrika Burn or incinerating unsuspecting food items in the air fryer.

Speaking about his new role, Apteker said, ‘In my personal life, the rush of doing something that scares me is what inspires and drives me to be better and do more, and this is something I’m looking forward to bringing to my new position at Digitas Liquorice.’

DIGITAS LIQUORICE
https://liquorice.co.za/