Digitas Liquorice Cape Town appoints Paula Hulley as the new Managing Director. Jonty Fisher, Publicis Groupe Africa‘s Cape Town Senior Vice President, stated he believes that Hully’s ‘innate sense of curiosity and open-mindedness will continue to be two of her best assets in business.’
Digitas Liquorice Cape Town welcomed Hulley, who stepped into the role in March this year, and who brings over two decades of experience to her new position, having worked extensively with brands, agencies, publishers and platforms to craft digitally powered customer experiences.
Over the course of her career, she also led several first-to-market projects at leading agencies such as Ogilvy and more recently, as the CEO of global industry body, The Interactive Advertising Bureau (IAB) South Africa. Now, as Managing Director, Hulley will play an instrumental role in spearheading the next strategic step for Digitas Liquorice.
Commenting on her vision for the future of the business, Hulley supports the transition from siloed ways of thinking, towards a fully integrated approach that will ‘supercharge brand experiences and drive commercial impact.’ As she asserted, ‘greater collaboration will become the hallmark of futureproof brands’.
‘Myself, and the rest of the management team, are confident that Hulley’s unique and diverse skillset, as well as her people-first mindset, are exactly what is needed to guide Digitas Liquorice through the next phase of its growth.’
DIGITAS LIQUORICE
https://liquorice.co.za
