Dialogue has been selected by the PROI Worldwide board to join their network of the world’s largest partnership of independent communications firms as their second South African partner agency, alongside Accenture Song. This partnership with PROI positions Dialogue at the forefront of the industry, allowing the agency to bridge local expertise with international excellence.
By fostering collaboration between independent agencies across Africa and the global PROI network, Dialogue is actively shaping the future of PR, ensuring its clients benefit from cutting-edge communications strategies. The partnership further enhances PROI’s footprint in Sub-Saharan Africa while providing Dialogue with direct access to global expertise, resources and best practice.
Tracy Jones, Founder and Managing Director of Dialogue, sees the partnership as a game-changer for the agency, its team, and its clients. Jones said, ‘Joining PROI Worldwide allows us to elevate South African brands on a global stage while bringing fresh global insights back to our market. As part of this powerful network, we gain access to the best strategic minds in PR, marketing, and digital communication worldwide. This means our clients benefit from global best practice and expertise tailored to the unique needs of South African audiences.’
For South Africa’s marketing and communications sector, Dialogue’s inclusion in PROI represents a significant step towards international collaboration and knowledge-sharing. As the landscape continues to evolve, shaped by AI, digital transformation and changing consumer behaviour, Dialogue’s partnership with PROI offers a competitive advantage to brands looking to remain at the forefront of industry trends.
Angela Scaffidi, Global Chair of PROI Worldwide, welcomed Dialogue PR into the network, stating: ‘South Africa is a key market for PROI Worldwide, and Dialogue’s expertise, creativity, and deep understanding of local market dynamics make them the ideal partner. We’re excited to collaborate with them and strengthen our presence in the African region.’
Knowledge Share Transfer And Expertise
For Dialogue’s clients, this partnership means access to global insights, innovative strategies, and a broader network of international expertise, all while maintaining the local knowledge and agility that has defined the agency’s success.
For the Dialogue team, the collaboration presents exciting learning, development, and networking opportunities, from cross-market collaboration with PROI partners to international exposure for industry training and event participation.
Jones emphasises the significance of this dual affiliation, stating: ‘Through our partnership with PROI and our active role within PRCA Africa, we are in a unique position to drive both global and regional impact. This enables us to bring world-class insights to our clients while strengthening South Africa’s role in the international communications landscape.’
DIALOGUE PR
www.dialogue.co.za
