DAZN Media is to be the new entity responsible for global media partnerships. The creation of DAZN Media follows the realignment of DAZN Group, formerly Perform Group, to combine assets and inventory that create market-leading, innovative packages for advertisers.
As part of the initiative, DAZN Media has launched an innovative off-platform network called DAZN+, aggregating the reach from owned media platforms including Goal, weekly football show Yalla Goal, and DAZN Player (formerly ePlayer), social channels, influencers, talent, rights and in-stadia to offer brands a truly unique data-driven platform to engage fans.
DAZN Group’s sports VOD platform ePlayer has been renamed DAZN Player. DAZN Player reaches millions of fans globally by aggregating select premium sports content from DAZN, rights holders and news agencies for distribution across thousands of the world’s biggest publisher sites including Mail Online, MSN, Mundo Deportivo and La Republica.
DAZN Media will also oversee all global and local commercial opportunities for brands across DAZN, the live and on-demand sport streaming service. DAZN’s OTT platform is now available in Spain, Italy, Germany, Austria, Switzerland, Japan, U.S. Canada, and soon to launch in Brazil. It is introducing advertising on the revolutionary sport streaming service for the first time. Initially, DAZN Media in Europe is working with a select group of advertisers, including VW, Tipico, bwin and Krombacher.
Stefano D’Anna, EVP Media at DAZN Media said, ‘DAZN has set out to change the way the world sees sport and we now feel that we are in a position to change the way brands engage with sports fans. With the introduction of media placements on DAZN’s OTT platform, we are providing brands with the impact of TV, complemented by the targeting and insights of digital. Add in DAZN+, and we can reach fans across any platform with personalised communications that are relevant and engaging.’
Salika Mustafa, VP Media and Partnerships MEA said, ‘DAZN OTT is not currently available in MEA, but we have felt the positive impacts across our existing DAZN+ channels. We will always do what we have done best when it comes to delivering sports content first and fast, but now content across our existing channels is enhanced with the access we have as an OTT broadcaster. Tier one sports like UCL, EPL, LaLiga, NFL, MMA and MotoGP puts us in a position to align with brand advertisers and deliver their messages across high quality content on Goal, Yalla Goal and DAZN Player in the Middle East and Africa regions. The opportunity for global advertisers in MEA to tap into DAZN OTT markets via the platform is also now possible.’
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