Media Brokerage Africa has been selected to lead pan-African distribution, content sales and advertising for Dancestar Television. Dancestar TV is the world’s first Over-the-Top (OTT) live stream channel that features Electronic Dance Music culture 24/7.
Andy Ruffell, CEO of Dancestar Ventures LLC, said, ‘As part of our 2021 expansion strategy, we are extending our reach to over 60+ OTT Platforms Worldwide, including Africa. Media Brokerage Africa provides unrivalled expertise in pan-African distribution, content sales and advertising, so they are the obvious choice to help Dancestar TV penetrate the African market. Media Brokerage Africa will enable us to deliver a measurable platform for major brands to engage with the EDM Culture in Africa.’
Colman Murray, founder and Managing Director of Media Brokerage Africa, concluded, ‘The EDM genre is all-inclusive, pervading all areas of the globe and opening its arms to all walks of life. EDM is growing substantially across Africa, and helping Dancestar drive a range of commercial opportunities from partnerships through to broadcast and content distribution is an exciting prospect.’
MEDIA BROKERAGE AFRICA