The creation of specialist brand-talent solutions consultancy, C&E Partners, in London, came after CSA.global identified the stiff challenges agencies and brands often face in the evolving culture and entertainment space, from overinvestment to unsuitable brand talent matches and forced messaging. CSA.global also has offices in Cape Town and Los Angeles.
‘Having executed numerous global culture and entertainment campaigns and talent partnerships, we have seen a massive gap where brands are often over-paying while not taking into consideration where an artist or influencer is in their individual journey – all of which impacts on the right brand-talent fit. This also results in brands then being a distraction rather than authentically in culture,’ said Davin Phillips, Executive Director at CSA.global.
With substantial experience in artist management, the agency also understands the key factors and metrics that influence the pricing of talent partnerships in today’s market, all of which informs a balanced brand-talent spending approach.
Outside of helping cast and manage the right talent for a brand role, C&E Partners London will also provide a focus on transforming contractual agreements into symbiotic collaborations, where both parties value the relationship equally, along with authentic narratives and analytics development.
CSA.GLOBAL
https://csa.global/
