Non-profit organisation Tomorrow Trust’s social media campaign was led by FCB Joburg, who partnered with Nfinity, Webfluential and theSALT. The campaign was facilitated by the Nahana Foundation, the corporate social investment arm of the Nahana Communications Group.
The Tomorrow Trust supports children and youth in need throughout their educational journey and the new social media campaign assists the beneficiaries to stay connected and keep learning during lockdown.
#SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, and tag two friends, encouraging them to donate R30 and keep the challenge growing.
It kicked off on 11 May with posts by several macro influencers to give reach upfront and ignite the challenge. This content will be followed by posts of other macro, mid-tier and nano influencers who have agreed to drive awareness of the challenge.
The key objective is to inspire each person who sees a post to donate just R30 or more to help raise R100,000. This will provide 1200 of the Tomorrow Trust’s beneficiaries with connectivity so they can keep up their levels of learning over the school closures with access to free online educational resources.