Corona’s latest ‘Made With Natural Ingredients’ platform transforms traditional out of home (OOH) into living, breathing installations—each made from over 1000 plants, helping improve air quality and promote connection to nature.
Designed in the shape of Corona’s iconic flint bottle, these installations — located in Johannesburg, Pretoria, Durban, and Cape Town — are each composed of over 1000 plants, actively removing carbon dioxide and releasing oxygen to purify the air we breathe every day. More than just a striking visual, the initiative contributes to fresher air, reinforcing Corona’s belief that the best experiences happen outdoors, in nature.
The ‘Corona Botanic Spots’ initiative is inspired by Corona’s ‘Made With Natural Ingredients’ platform, which highlights Corona’s connection to nature, its iconic bottle silhouette, and its signature lime ritual.
Synonymous with the outdoors, the ‘Made With Natural Ingredients’ platform celebrates the natural world’s power to refresh and reconnect people with the best version of themselves – found in nature. Brewed using four natural ingredients – barley, water, maize, and hops – Corona invites people to disconnect from routine and enjoy the simple pleasures and moments of feeling alive outside.
‘We want to inspire more people to step away from the confines of everyday life and reconnect with nature—where they can discover the best version of themselves. Through our ‘Made With Natural Ingredients’ platform, we wanted to go beyond conventional advertising and create something that not only embodies our values but also makes a meaningful contribution to the environment,’ said Melanie Nicholson, Head of Brand: Corona South Africa.
