Converse launched a groundbreaking outdoor campaign in Johannesburg, paying tribute to one of South Africa’s most elusive and iconic street artists: Tapz. Known for his (or her) anonymity and defiant creative style, Tapz has spent over a decade turning city walls into canvases of political commentary, youth expression, and cultural resistance.
Often described as ‘South Africa’s Banksy,’ Tapz has earned legendary status in the local and international street art scene.
In a bold call to action, Converse transformed billboards and murals across Johannesburg into open canvases, featuring a simple but powerful message: ‘Dear Tapz, We left You a spot.’
The brand’s gesture was not a commercial partnership, but an open invitation, a celebration of Tapz’s legacy and a statement about giving space to authentic, often-underground voices shaping contemporary culture.
In a matter of days, the spaces were claimed. Tapz ‘tapped back’ with his signature tag that infused the Converse ethos of individuality and rebellion with his raw street style.
Despite the public response, Tapz remains anonymous. Converse issued a follow-up statement affirming that they are still searching for Tapz, not to commercialise, but to honour and collaborate with them.
‘We didn’t commission Tapz, we invited him,’ said Converse South Africa’s Marketing Manager, Tebogo Mothlamme. ‘This campaign is about creating space, not taking it. It’s about amplifying the artists who move culture forward.’
CONVERSE
https://www.converse.co.za/
