London City Airport installed three distinct digital City Suite structures located on the forecourt and key car park locations, reaching 100 percent of passengers. The digital assets draw inspiration from the industrial dockyard infrastructure and London City aviation heritage. The materials used include patinated brass and formed concrete to create an organic product that would age naturally over time.
The completely digital solution created the opportunity to maximise and increase revenue streams, which have been realised. The highest resolution screen is in an exterior airport environment and comprises of groundbreaking design. The family of digital assets has resulted in a commercially viable scheme that has been immensely successful.
Digital large-format LED designs
Sally Emms London City Airport’s Media Sales Manager said, ’All formats have been very well received by advertisers, in particular, the large-format LED designs, which are a completely new addition to the Media Assets at London City Airport. City Welcome has provided a completely new experience for passengers entering the airport. It has encompassed a complete redesign of the roundabout and surrounding architecture.’
‘From initial designs through to development and build, the team brought London City’s digital advertising vision to life,’ said Wildstone Airports’ Managing Director Paula Oliver.
LONDON CITY AIRPORT www.londoncityairport.com
