As part of a strategic move to enhance brand visibility and market presence, Cisco South Africa has announced the appointment of Hook, Line & Sinker (HLS) as its trusted PR partner. HLS will harness its expertise in the technology space to elevate the company’s share of voice in South Africa and beyond through the art of telling impactful stories to the right audience on the right platform at the right time.
Cisco will join HLS’s growing client portfolio, which includes SAP Global, the United Nations Development Program (UNDP), Amazon Europe, CBI-electric: low voltage, and Concur Middle East.
The next 12-months will see HLS strategically shift Cisco’s brand perceptions from a hardware leader to a comprehensive technology enterprise, with capabilities in both the hardware and software space. In addition to elevating Cisco’s ‘share of voice’, the agency will also provide full suite media relations to ensure the brand remains top of mind when it comes to trending topics such as AI, cybersecurity and workspaces of the future. HLS will also strategically position global and local executives as industry experts and authority figures.
‘HLS has firmly positioned itself as an award-winning agency over the past few years. Their unique understanding of the tech-PR landscape and creative approach to communications sets them apart, making a lasting impact in the digital realm. We are confident they will support our brand vision, turning it into reality by further amplifying our success, elevating our share of voice among competitors, and telling Cisco’s innovation story impactfully.’
HLS won silver for South Africa’s Best Small PR Consultancy of 2023. In addition, the agency was also a finalist for Business Partner’s ‘SA Entrepreneur of the Year’ and also won Best Creative PR and Communications Agency in South Africa.
HOOK, LINE & SINKER
www.hooklinesinker.biz
