Chicken Licken has released an original song and music video as the culmination of its #SoulFood2TheWorld campaign, uniting South African artists in a celebration of the nation’s flavour, culture and spirit of generosity.
The four-minute music video, which launched across social media platforms and YouTube on 15 December 2025, brings together some of South Africa’s most beloved voices in a powerful anthem that embodies the campaign’s core message: after decades of the world supporting South Africa, it’s time to share our soul with the world. The release marked the conclusion of the #SoulFood2TheWorld competition.
‘Most great aid campaigns of yesteryear had a crowning jewel – an anthem that grabbed attention, lived in people’s hearts, and kept the mission front and centre,’ said Xolisa Dyeshana, Chief Creative Officer at Joe Public. ‘We wanted to capture that same spirit with our original song. This is our moment to pay back the favour and flavour to the world.’
The #SoulFood2TheWorld track was written, composed and produced specifically to celebrate South African culture while honouring the tradition of cause anthems of the past that have united generations. The result is a song that shares the why, how, and what behind delivering Soul Food® to the world – authentically South African, unapologetically proud.
The music video flighted as a 60-second and 45-second television commercial throughout December and continue as Chicken Licken’s brand advertisement for a full year, ensuring the message resonates long after the campaign’s official close.
‘This anthem is about harnessing the unifying power of music to celebrate what makes South Africa special,’ added Adam Howard, Music Composer and Producer. ‘Our artists came together to create something that speaks to who we are as a nation – generous, vibrant, and ready to share our soul with the world.’
JOE PUBLIC
