Chicken Licken has officially declared a global soul crisis. According to the Chicken Licken Soul barometer, the world is at dangerously low levels of soul. The cure? Soul Food®, the one thing the rest of the world is lacking. The #SoulFood2TheWorld campaign is South Africa’s way of saying, ‘Askies world, you clearly need some of this.’
An abundance of Soul Food® makes Mzansi the most soulful nation in the world. You know that thing that makes amapiano hit different? That energy when South Africans laugh? The way we turn a Tuesday into a vibe? That’s soul. And apparently, it’s in short supply everywhere else.
According to Chicken Licken’s research, global soul levels are at an all-time low. The solution is obvious: export South African Soul Food® to the masses. It’s basically humanitarian work, but tastier.
The #SoulFood2TheWorld campaign invites every South African to become a ‘Soulfluencer™’ – because influencer wasn’t enough. Those who buy Chicken Licken meals can win prizes.
According to the brand: ‘Only in Mzansi can soul look, sound, and taste this good, and honestly, who’s going to argue? Have you tried to explain South African soul to someone who’s never experienced it? It’s easier to just give them Chicken Licken.’
The #SoulFood2TheWorld campaign is now live across radio, digital platforms, and Chicken Licken stores nationwide.
JOE PUBLIC
https://joepublic.co.za/
