Cache, a new Creative Makers Studio, officially opened in Cape Town earlier this month. Co-founded by adland veteran Marco Russolillo and business development expert Moe Mota, Cache grows brands by combining critical thinking, beautiful design and the latest technology.
With a focus on craft, collaboration and long-term growth, Cache works as a creative partner to brands that value the power of creativity to drive tangible business results.
The agency’s creative partnership with brands is underpinned by its Growth by Design model, which works to achieve measurable growth and results through innovation, iteration and creative alignment.
‘Central to everything that we do and everything that we offer is the conviction that creativity is a tool that, if harnessed strategically, is your brand’s greatest asset. We’re here to create smart, beautiful solutions for brands, and we’re doing it collaboratively,’ said Mota.
Cache’s offering is categorised under branding and strategy, craft and design, and content and storytelling, and services include, among others, animation, motion graphics and 2D/3D design, UI/UX design, packaging design and prototyping, photography, videography, social content creation and curation, as well as media management.
Beyond its ‘traditional’ offering, the agency is also committed to lean, streamlined solutions that allow clients to hire around a specific project or need, without sacrificing creative excellence.
To this end, Cache Partnership Units (CPUs), one of the agency’s key offerings, is a fit-for-purpose solution that sees the agency partnering with clients as an extension of their business to leverage strategy and creativity to scale as the client’s business does.
‘It is not an in-house model but rather a creative collaboration where the parameters are defined by the business needs. The client has access to our cross-functional teams in a way that ensures our expertise meets their evolving needs,’ Russolillo explained.
For the Cache co-founders, part of meeting the evolving needs of the clients is to ensure that young creatives are being nurtured and developed to grow and thrive in the industry.
Mota’s passion for the power of creativity as a business imperative is complemented by Russolillo’s passion for mentoring. ‘I’ve been lucky to have many great mentors over the course of my career, and countless people who taught me and nurtured me and encouraged me. And now it’s my time to give back to the next generation. Mentorship is a big part of my focus at Cache Studio – taking the time to grow and develop people to become better creatives. Creatives that understand why we create, how to create for emotional resonance and, importantly, why the best creative output can and should solve a problem,’ he said.
Currently with offices in Cape Town and Singapore, working with clients in industries spanning automotive, wellness, social impact and fintech, Cache works locally while delivering on a global scale. This dual presence exposes the creative teams to a diverse range of brand challenges, requiring innovative solutions that resonate across different markets.
CACHE
www.cachestudio.co.za
