The SABRE Awards recognise superior achievement in branding, reputation and engagement. ByDesign Communications is the proud winner of a 2025 Africa SABRE Award, for their ‘Understanding the Pulse of Mining Communities’ campaign that they created alongside Anglo American – the second year running that they have won the SABRE Mining and Extractives Category for this client.
This year’s awards shortlist included more than 120 campaigns, selected from over 500 entries from across Africa, which were evaluated by a jury of industry leaders located across the continent.
Vanessa Baard, ByDesign co-founder, said that the winning campaign consists of in-depth research undertaken across Anglo American’s host communities. ‘This valuable research will guide future communications, both internal and external, across the stakeholder spectrum.’
ByDesign was also a finalist in the Business-To-Business Marketing category, for which they conceptualised and implemented a bold campaign spotlighting the future of SA’s workforce for Youth Employment Service (YES) South Africa.
‘We only entered these two campaigns and are honoured to have been recognised for both of them – not only for our agency, but also for the important and powerful work that our clients do,’ said Baard.
BYDESIGN
www.bydesigncommunications.co.za
