Bursary Awarded To Recipient Pursuing A Career In Marketing And Communications

Bursary Awarded To Recipient Pursuing A Career In Marketing And Communications
Bursary recipient Bongeka Sigoso and Abey Mokgwatsane, Vodacom’s Head of Brand Communications and Sponsorship.

The Nnete Modise Bursary was created after securing funding from Vodacom’s Head of Brand Communications and Sponsorship, Abey Mokgwatsane, to administer a bursary on his behalf. Named after his late grandmother, the bursary is targeted at redressing the imbalance to the access of quality education and access to a highly rewarding career in marketing and communications. It is also intended to play its part in the emancipation of black women in South Africa.

The bursary has this year been awarded to Bongeka Sigoso to complete her marketing degree at the Red & Yellow Creative School of Business in partnership with Association for Communications and Advertising (ACA).

‘The bursary is on offer for study from first year through to completion of the marketing degree. This is part of my personal commitment to be a light in the fight against Gender Based Violence (GBV) as I believe the economic emancipation of women can go a long way in the fight against GBV,’ explained Mokgwatsane.

The bursary is targeted to benefit driven, black females who are unable to afford this quality of tertiary education. Included in the bursary is funding towards accommodation, ensuring that the prospective bursar’s ability to register and complete the three-year degree is further supported.

Bongeka Sigoso, who started her BCom Marketing Degree at Red & Yellow last month, hails from Khayelitsha. The 21-year-old is excited about what this opportunity offers her. ‘I come from a disadvantaged background and growing up in such a situation, I told myself that I would study very hard, not only so that I could change my life, but the lives of those around me too,’ she said. ‘This opportunity is a great honour – I will be able to get a proper education and help my family. After I graduate, I would like to do a one year further post-graduate programme, and then find employment as a marketing manager. I would love to work for the largest companies in South Africa and then work my way up the ranks!’