Global creative leader Matthew Bull will present an in-person keynote at the Nedbank IMC Conference. Flying in from New York to present exclusively at the conference on the 19th September, Bull’s presentation is titled ‘Creating a Creating Culture’. Modern Marketing is a proud media partner of the event.
For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA’s most innovative CPG marketer and No 4 overall (AdAge).
Both companies attribute their success to a long-term commitment to Creativity as a fundamental driver of growth, with Marcel Marcondes, Chief Marketing Officer of AB InBev reiterating that ‘our journey towards creative excellence never ends’.
‘Bull has been absolutely critical in improving our creative capabilities. I would say he has been an essential part in our journey to build a culture of creativity,’ said Miguel Patricio, Kraft Heinz CEO.
With so many brands competing for first place in grabbing consumers’ attention, it is easy to get caught up in ‘getting one over’ on your competitor – but as Bull reminded us ‘we are competing with ideas, not agencies’. And this means building a culture of creativity that encourages impactful marketing and an innovation-driven company. Bull aims to ‘create environments where people can create and innovate, where courage is rewarded, and individuality and honesty is revered.’ Not an easy task, but one that can reap rewards if organisations embrace it seriously.
Bull is no stranger to hard work and dedication. His first agency Lowe Bull South Africa become one of the world’s Top 50 creative agencies.
In 2017 he founded SoloUnion, the ‘Heads Without Overheads’ organisation that positions itself to guide companies in the creative journey required to build exceptional brands.
Bull is highly recognised throughout the industry with a Lifetime achievement award (Financial Mail), numerous Agency of the Year awards and over 150 Gold, Silver and Bronze Cannes Lions.
The conference will be held at the Focus Rooms, Modderfontein Johannesburg or online on the 19th September 2024. In-person tickets are priced at R3000 (ex VAT) until 31 May 2024. Limited seats are available. Virtual tickets are priced at R1499 (ex VAT).
IMC CONFERENCE
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