Recently, the Budget Insurance team responsible for creating Grand Prix worthy work topped the marketing charts in the 2023 Loeries Official Rankings lists, an independent measure of who’s doing it the best in the industry, across Africa and the Middle East.
In October 2023, Budget Insurance was recognised with a Grand Prix, the most prestigious award of the annual Loerie Awards for its Bad Advice Happens to Good South Africans radio campaign.
‘Not many people get to hang out with the legendary Sello Maake KaNcube and Faf De Klerk and get recognised for it. Some call it work but I call it a dream come true. This is just the fuel we need to shoot the lights out with our next campaign,’ said Budget’s marketing manager, Nosipho Ngubane, who ranked second in the Rankings’ marketing manager category.
Budget’s brand manager, Siphumelele Sikakane, who ranked first in her category agreed: ‘Nothing trumps a Grand Prix but being acknowledged for the passion that went into making this incredible piece of work is the cherry-on-top.’
For Thendo Gededzha, Budget’s assistant brand manager who took the top spot in her category, the sky is the limit. ‘This was my first opportunity as an assistant brand manager and being listed in the Rankings alongside my phenomenal colleagues is an honour and privilege.’
According to Mndeni Mncwango, Head of Marketing at Budget Insurance: ‘I am so incredibly proud of team Budget. The Good South African campaign has been a hit with consumers who appreciate faf-free insurance as well as Speedo-clad Faf De Klerk.’
BUDGET INSURANCE
https://www.budgetinsurance.co.za
