Last year, The Broadcast Research Council of South Africa (BRC) released the new Radio Audience Measurement (RAMS) AMPLIFY™ Reach and Frequency data. The data was modelled by Ian Garland of Milton Data, who will be visiting South Africa to present the intrinsic nature of the model. The sessions are open to everyone interested or involved in South African radio or in the measurement of thereof. Garland will be available in a Q&A session afterwards.
The BRC’s CEO, Gary Whitaker, said, ‘We are pleased and excited to be hosting Garland in Johannesburg and Cape Town as he discusses the new RAMS AMPLIFY™ Reach and Frequency background and data with the media and advertising industry. Diarise the 19th of March in Johannesburg and the 20th of March in Cape Town.’
This new innovative Reach and Frequency radio data model, based on P7D (Past Seven Days) listenership for the South African market has been modelled by Garland, who has pioneered ground-breaking work for the likes of Oztam, Commercial Radio Australia, Fox Sports, BBC, NBC Universal and IAB Australia.
The new data model relies on a 24-month version of the BRC’s/Ipsos’ day after recall survey. This dataset includes over 70,000 respondents. The data includes information about people’s listening habits claimed for yesterday and the last seven days and the standard categorisation details for these respondents such as province, age, gender, population group, metro/urban/rural status, and socio-economic measures.
Johannesburg
When: 19 March 2024
Where: Bryanston County Club, (Bryanston Room)
Time: 10h00
Register here.
Cape Town
When: 20 March 2024
Where: Two Oceans Aquarium, Dock Road, V&A Waterfront
Time: 10h00
Register here.
BRC Contact Person 1: Anele Ntuli, +27 74 554 0571 or anele@brcsa.org.za.
BRC Contact Person 2: Boitumelo Pooe, +27 83 309 7193 or boitumelo@brcsa.org.za.
