Bravo Brands’ new name and logo were developed through a collaborative process. The rename aligns with the company’s mission to grow and acquire home comfort brands, under one group.
The rebranding initiative coincides with recent changes to the company’s internal structure and processes. ‘This rename and rebrand represents a significant step in Bravo Brands’ evolution. We’re redefining who we are, driving change and shaping the future of the furniture and manufacturing industry,’ said Dave Govender, Chief Executive Officer. ‘Our brand ethos has always been built on trust, credibility and industry knowledge. We pride ourselves on our commitment to driving success and sustainability for our people, our communities and our economy.’
Speaking to the woven elements of the new corporate identity, Thabang Lehobye, Head of Design from creative agency FCB Joburg said, ‘Weaving has formed an integral part of African culture for thousands of years. From baskets and bags to fishing nets and furniture, the art of weaving has transformed communities, and these coveted skills are passed down from generation to generation. Time-consuming and complex, each woven item has a story to tell of long-standing African traditions. We thought it apt to use this to bring the heritage and craft of the Bravo Brands story to life.’
Andrew Dewar, Bravo Brands’ Chairman commented, ‘For shareholders and the board, this is an exciting new chapter for us and follows a proud track record in the South African market. We are focused on driving growth and believe that this new positioning sets the scene for the future sustainability of the business.’