Brave Group has promoted Bibi Bonnecwe to Executive Creative Director and has appointed Mosa Ntwampe as Head of Strategy and Collin Makhubela as Executive Creative Director. The moves underscore Brave’s commitment to attracting, retaining, and promoting world-class talent to deliver even greater impact for its clients.
‘People are the real differentiator in our industry,’ said Musa Kalenga, CEO of Brave Group. ‘Bonnecwe, Ntwampe, and Makhubela bring not only deep expertise but also a hunger to push creative and strategic boundaries. This is the kind of leadership that will drive brave thinking and brave action for our clients.’
Earlier in April 2025, Brave Group transitioned to a 100% Black-owned business when existing shareholders Kalenga, and chairperson Andile Khumalo, acquired the holding company from its founding shareholders. The move represented a breakthrough moment in an industry that has long been criticised for its slow pace of transformation, Kalenga said at the time.
Bibi Bonnecwe – Executive Creative Director
Bonnecwe steps into her new role after more than two years as Creative Director at Brave Group, where she has led with a mix of sharp creative vision and a strong culture of mentorship. Her career spans leading agencies, including TBWA\Hunt Lascaris, FCB Global Promise Group, Joe Public, and The Odd Number. A concept-driven creative with a background in journalism, Bonnecwe has built a reputation for storytelling that blends strategic insight with emotional resonance. As a member of the agency’s EXCO, she plays a pivotal role in shaping the Brave Group’s creative ethos and developing the next generation of creative talent.
Mosa Ntwampe – Head of Strategy
Ntwampe joins Brave Group from Sakhumnotho Group Holdings, where he served as Group Head: Marketing and Corporate Communications. With degrees in communications and strategic communications, alongside qualifications in digital marketing and graphic design, he offers a rare combination of analytical and creative skills. His career journey, which began behind the counter of his parents’ small convenience store, has given him an instinctive understanding of brands, consumers, and markets. At Brave, Ntwampe will lead the strategic function, ensuring campaigns are not only creative but commercially effective.
Collin Makhubela – Executive Creative Director
Makhubela brings 16 years of diverse creative experience, having worked with top agencies and blue-chip brands across Africa. His portfolio includes leadership roles at MultiChoice Group, Showmax, WPP ScanGroup, and Ogilvy & Mather Johannesburg. Known for his ability to tell inclusive, culturally resonant stories, Makhubela’s work has earned prestigious awards, including the D&AD Craft Yellow Pencil and Gold Loeries. His appointment signals Brave’s ongoing investment in crafting world-class creative that connects deeply with audiences.
BRAVE GROUP
https://bravegroup.co.za/
