Boomtown is gearing for growth in 2022. Newcomers to its team include: Account Director Dudu Hlatshwayo, Brand and Communication Strategist Marvyn Msipha, Art Director Mongezi Xhoma and Copywriter Musa Nhlapo.
This comes hot on the heels of bringing creative heavy-weight Thule Ngcese onboard to further buff its creative output. Together with Ngcese, the newcomers are based in the agency’s Johannesburg office but work on its clients with a national footprint including NESCAFÉ RICOFFY, South African National Space Agency (SANSA), Lafarge, Hogan Lovells and Easigas. Collectively, the newcomers have worked on close to 50 brands.
A Journalism and Media Studies graduate, Hlatshwayo has been in the industry since 2014 and worked at Don’t Look Down Entertainment as a social media content creator, Ogilvy & Mather as a through-the-line account director and Sauce Advertising as a senior account manager and digital specialist.
Msipha’s professional skills include brand positioning, category and competitor analysis, consumer insights, qualitative and quantitative research analysis and developing go-to market strategies that deliver against key business and brand KPIs. He has gained experience as a junior strategist at Joe Public and then as a brand and communications strategist at Publicis. In 2017, Msipha served on the Student Brand Council.
Graphic Design and Visual Communication graduate Xhoma has also studied Management of Innovation and Technology in Graphic Design and completed the Umuzi Photoclub Power of 50 Programme run through the Vega Brand Leadership and Da Vinci Institute in Gauteng. He has worked at Y&R Labstore as a junior art director, Jetline as a graphic designer and DTP, TBWA Hunts Lascaris as a digital designer and photographer and Promise as a digital art director.
Both music and marketing disciplines come together when copywriter Nhlapo composes brand audio assets, and his knack for storytelling through music in film is evident in projects such as Instimbi, an official selection of The Jozi Film Festival. Nhlapo holds a Higher Diploma in copywriting as well as a Certificate in Audio Technology from the Academy of Sound Engineering (SAE), and he is currently enrolled in a Music Theory Program at UNISA.